This is a question that many businesses face – should they rent or buy new trade show exhibit displays? Purchasing a new booth can quickly bust a business’s budget, especially if you are new to the realm of tradeshow marketing and still learning how to get involved; however, renting will allow you to save money.
If you are at the stage where it is time to make a decision regarding if it is time for a new booth, some thoughts that you need to consider regarding renting versus buying include:
* How often do you plan to attend a tradeshow?
* How important is the booth’s function?
* What is the importance level of the feel and look of the booth?
* What type of budget do you have?
Cost
Many tradeshow experts agrees that if you have plans to exhibit several times each year, then you need to consider purchasing your display. A general rule of thumb is that for every three rentals you will have paid for the cost of an entirely new booth. Also, depending on the graphics of the booth and a number of other elements that are able to be customized, it may be that for every two times you rent a booth you have paid for one in full. This means if you have plans to exhibit the same display at least four times a year, buying outright will be a better option financially speaking.
Flexibility
When you rent a tradeshow booth it will also provide you with more flexibility. This means that you can wait longer prior to making the major show decision. Since you will be choosing your rental from a catalog, even with customizations, the provider you choose will be able to handle the parameters of the display you need. When you purchase a custom booth, it will require more time for design, minimizing last minute booth selections.
When you purchase a tradeshow booth you are also in a long-term commitment; after all, you want to get your money’s worth. If you find that the booth you have purchased is not working for your goals, you are likely still going to use it since these represent such a large investment. Take some time to consider your specific situation in order to ensure you make the right decision for your tradeshow needs.
Learn more about the various trade show exhibit displays available by visiting http://www.exhibitwholesale.com website.
